Some resources from Alan Natale’s talk on Designing for B2B and a link to watch his full presentation.

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The Beer and UX community was recently joined by veteran designer Alan Natale for a deep dive on designing from B2B. Alan’s talk, which can be found in full on our YouTube channel, compared designing for B2B with B2C, included many useful tips on navigating large enterprise organizations as a UX designer, and even offered some great job interview tips (be prepared to talk through the design process in detail).

As a UX designer, Alan explained, it’s useful to think of yourself as a lawyer for the end user. You are uniquely positioned in an organization to advocate for users…


A recap of Kelly Huang’s January presentation on avoiding weak privacy and a link to the full recording.

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To kickoff the year, the Beer and UX community was joined by Kelly Huang for a virtual presentation on privacy. Kelly is the VP of Product at Ethyca, an automated data privacy SaaS company.

Kelly opened her talk with some statistics around user trust to set the stage. According to Pew Research Center, most people believed that what they did online was being tracked, but that there was little they could do about it. People know their data is being collected or purchased, and trust has been eroded as a result.

That same survey found that 72% of Americans report…


Creative Director Matt Stoner shares his predictions for the year ahead.

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As a designer, it’s easy to have a love/hate relationship with trends. On the one hand they can push an industry forward and help new ideas or approaches come to the forefront. Limits are pushed, good ideas rise, bad ideas die, and innovation happens… hopefully.

On the other hand, trends can result in a sea of sameness. It’s hard not to think of a yogurt brand that popularized a particular pink Pantone and general product aesthetic. This aesthetic trend was seemingly everywhere — from direct to consumer mattresses and suitcases, to beauty products and even my doctor’s office. When a…


Useful links and thoughtful questions shared by attendees at Matt Stoner’s Top UX/UI trends talk

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An example of 3D Rendering and Depth, one of Matt’s top 10 UX/UI trends from pitch.com.

Every December we close out the year with a talk about UX/UI trends by our Creative Director Matt Stoner. Typically, this talk is delivered in person at our San Francisco office. This year, Matt gave his talk virtually to a very engaged group of 180 designers and design enthusiasts.

Beer and UX is a monthly meetup that aims to bring people together to learn, discuss, and debate on all things user experience. In recent months, we switched to a virtual format because it goes without saying that large gatherings are ill-advised for the moment. To our surprise, the group more…


A useful framework for evaluating digital product performance.

We often say that a great product is never truly done. There is always something to improve or change based on user needs and requests, research findings, usability, or industry standards. It’s not enough for a product to be live and good looking. Effective product owners care about performance and whether their product is actually contributing to the business goals. Given the agile nature in which most mature digital teams work, there is almost always a list of feature improvements, bugs, accessibility tickets, and user requests waiting in the wings to be written up, prioritized, assigned, and implemented.

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Once you…


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One benefit of shifting Beer and UX to a virtual format has been the international growth of the Meetup group. We have been really pleased to see participation from UXers outside of the Bay Area, drawing people in Spain, Kenya, India, and Canada. On the presenter side, being virtual has given us the opportunity to engage speakers we would not otherwise be able to host.

Most recently we partnered with UX for Change to host New York-based Joe Cahill, the Experience Creative Director at Havas (big thank you to friend of Neuron, Naomi Madison for the recommendation and introduction!). With…


Breaking it into a 6-step framework

Mid to late-stage product teams typically have a jam packed kanban board of tickets, and a seemingly endless list of product ideas to implement. This ranges from bugs and support tickets to feature improvements. It is common for tickets and requests to be added faster than product teams can execute them, resulting in endless backlog grooming. This is where prioritization helps and roadmapping is key.

First, what is a product roadmap?

A product roadmap is a crucial artifact that articulates the vision for the product. …


Breaking it into a 6-step framework

Mid to late-stage product teams typically have a jam packed kanban board of tickets, and a seemingly endless list of product ideas to implement. This ranges from bugs and support tickets to feature improvements. It is common for tickets and requests to be added faster than product teams can execute them, resulting in endless backlog grooming. This is where prioritization helps and roadmapping is key.

First, what is a product roadmap?

A product roadmap is a crucial artifact that articulates the vision for the product. …


A useful framework for evaluating digital product performance.

We often say that a great product is never truly done. There is always something to improve or change based on user needs and requests, research findings, usability, or industry standards. It’s not enough for a product to be live and good looking. Effective product owners care about performance and whether their product is actually contributing to the business goals. Given the agile nature in which most mature digital teams work, there is almost always a list of feature improvements, bugs, accessibility tickets, and user requests waiting in the wings to be written up, prioritized, assigned, and implemented.

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Once you…


Neuron breaks down the benefits of hiring an embedded UX design team and offers some questions to prepare your team for conversations with vendors.

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When organizations hire us it is generally for one of two reasons. Either they do not have design capabilities in-house or their internal design team does not have the capacity to take on the full scope of work they want done. While the traditional agency model is to offer a fixed project-based statement of work, we are increasingly finding organizations opting to have our designers come on as full members of an embedded design team or as an agency of record. In some cases, we are the lone design practitioners, collaborating with a team of developers, project managers, and product…

Neuron

We specialize in creating digital products that are not only intuitive and engaging, but also deliver measurable results for your business. Visit neuronux.com

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